Teens are also particularly vulnerable to social pressure.Ī 2016 study found that teens were more likely to “like” a photo – even when it showed drug or alcohol use – if the photo had more “likes” from peers. As a result, teens are more likely to act impulsively and risk physical injury to gain popularity. The human brain isn’t fully developed until a person reaches their mid-20s, and the parts of the brain that relate to reward and doing what feels good develop more quickly than areas linked to decision-making. Meanwhile, the teenage years are linked to an increase in risk-taking. Appeal of viral stuntsĪlmost all American teens today have access to a smartphone and actively use multiple social media platforms – with YouTube, TikTok, Instagram and Snapchat being the most popular among this age group. The milk crate challenge dares people to walk or run across a loosely stacked pyramid of milk crates, the Tide pod challenge involves eating laundry detergent pods, and the Benadryl challenge encourages taking six or more doses of over-the-counter allergy medication all at once.Īs clinical psychology researchers, we study why social media challenges are so appealing to teens despite the dangers they pose, and steps parents can take to protect their kids. In recent years, social media challenges have grown more popular – and more dangerous, leading to serious injuries and even deaths. Then came the ice bucket challenge, which raised an estimated $115 million for ALS research. In the early 2010s there was planking, the “ Harlem Shake” dance and lip syncing to Carly Rae Jepsen’s summer anthem “ Call Me Maybe.” ( The Conversation) – Viral social media trends started innocently enough.
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